This micro-moment phenomenon happens more than you think. These moments are critical for businesses because the consumer is ready to purchase and actively looking for your products or services! If you are easy to find online, and your business can satisfy their need, then you have a very good chance of winning new customers. This is what Google calls a “micro-moment.”Ī micro-moment is the instant a consumer needs to know something, go somewhere, do something or buy something. You pull out your phone and search “nail salons near me” to find a place to fix it right now. It’s sharp and dangerous, and you cannot wait to get it fixed. Staying with the nail salon example, say you are running errands and you destroy one of your nails. Through analyzing its data, Google has found that when people want a product or service, they are willing to forgo brand loyalty to fulfill their need as soon as possible. Simply put, you can convert 18 percent of searchers into customers just by making sure your profile is complete and up-to-date! Micro-moments dictate our buying decisions Optimizing your Google Business Profile will help prospective customers discover your business more often and likely lead to higher transaction value because your attention shines through.Īccording to Google research, local searches result in a same-day purchase nearly 18 percent of the time. Sure, some may discover your business by driving by or hearing about it from a friend, but the vast majority of people will discover it by searching on Google.
If people are going to learn about a new or existing business in their area, they’ll most likely use Google Search. Local businesses with Google Business Profiles get noticed! In fact, the average business is found in 1,009 searches per month, with 84 percent coming from discovery searches. If you’re sitting there thinking you don’t have the time to create a Google Business Profile, allow me to play Devil’s Advocate. In this way the platform functions like a social media platform allowing you to share photos, graphics, videos, blog posts and more! Why Google Business Profiles matter Google Business Profiles also allow you to add posts and offers to them which will appear prominently when someone visits your listing. These optimized listings have a much better chance of showing up on Google because the extra detail signals to the search giant that the business owners care how they appear. If you peruse through enough listings you will notice that some appear more complete than others because the business owners took the time to optimize their Google Business Profiles. It looks like something you might see on Yelp or TripAdvisor, but with higher visibility and more options to customize how you appear. The information and content you add to your profile shows up on both Google Search and Google Maps. Is it a business listing? Is it a search result? Is it a social media page? Actually, it’s all of the above.Ī Google Business Profile is a business listing that lives on Google and contains all of the pertinent information that a customer needs to consider your business.
But is it worth your time to build and manage a Google Business Profile? To answer that question, let’s dive in to understand what it is and why it matters. Just like a dating profile, the more details and content you add, the better your chance to woo new customers.įor any local business owner, this is, by far, one of the most powerful ways to get noticed when people are searching on Google.
#Manage my google business profile full
It’s chock full of business information, customer reviews, photos, videos, and several other ways for customers to get to know your brand.
When I host Grow with Google marketing classes, I liken the Business Profile to a dating profile for your business. No way! Google My Business is alive and kicking with a new name: Google Business Profile. One of the most effective ways to keep your business front and center is by creating a Google Business Profile.
From a simple sidewalk sign to an active presence in your community’s Facebook group, the goal is to be top of mind when consumers need your products or services. To attract customers to your small business, you have to have a presence wherever those customers may congregate.
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